Welcome to


Grandpa Pencil
looks at

How to promote a
Successful Fete


If you live in a smaller regional or rural town you will find getting radio, television and newspaper coverage for your event a lot simpler than if you live in the bigger cities and their suburbs, though the suburban free weeklies still represent extremely good value.
Your main objective in this exercise is to get all of your coverage FREE but why would these organisations just give space away?
The simple answer is that their products are news, information and entertainment, that's about all they have to sell.
In this section we are going to look at the best ways of gaining maximum coverage for your fete for nearly nothing. Your only real cost will be for posters and flyers unless your local print shop owes you a favour.
All of the media organisations that I know tell me that the 'correct etiquette' for your media release and subsequent interviews should be timed so that radio can run the item through the day leading into your evening television news and then be more fully covered in the next available edition of your newspaper.
Be certain that you have covered all of the relevant facts on your organisation, its aims and goals as well as the event itself.
Dates, times, locations and attractions are all very important here.
Look at what you have written and ask yourself, 'Would these details entice me to change my normal weekend routine to attend this fete?'
If you say 'No' then your potential market will most likely say the same.
How To Do It

When you have finalised the general planning of your fete you should sit down with the most exciting members of your committee and get creative.
Write a one page outline of your organisation, your needs and those goals that the fete will help you achieve.
As with every part of your promotion please use the spell checker followed by a close 'human' check of your writing.
List all of the special features you have designed into your fete and pick out those that really excite you.
Now, on a second page, write the details of the fete including What, where, when, and why along with details of those special features that you have chosen. These features could be your morning tea all day, contests, competitions including any prizes offered, special visitors or characters.
Finally, preferably on your organisation's letterhead

  • List all contact people and their phone numbers and times of availability
  • Brief details of the event
  • Any special promotional vision offered
  • Times available for interviews.
Grandpa Pencil's Teddy Bear's Picnic

Probably the best way that I can let you know how to present your story to the media is to recount a Teddy Bear's Picnic that I helped organise for a strip shopping centre.
A competition was designed where all of the stores in the centre packed their shops with 'Teddies' and the public was invited to count or estimate the total number of bears.
In an empty shop window I set up a complete Teddy Bear Village.
Radio, television and our local newspaper journalists were summoned to a press briefing that was set up in the coffee shop.
The poor dears had to sit down and interview a giant, stuffed gorilla and an assortment of bears.
There's no need to be as crazy as me but the interview, along with the fact that the entire precinct was set up for visual impact, made the journalists' and cameramen's jobs much easier.

The television and print media rely heavily on vision so give them some.

It is quite pointless, and nothing more than an ego trip, to have the event publicised after it is over.

Offer your visuals in advance, even if you have to specially stage them.

Deliver your media release personally to your chosen news people, where possible, and make any arrangements required.
     

Great
Fetes
     

Go
Home

Grandpa's
Activities

Gifts To
Make

Earn
Money

Simple
Recipes

List Of
Contents

 

  
powered by
Google
Google SafeSearch is ON